
Christina Leon is a personal trainer and fitness instructor with 29 years of experience in training, exercise, and nutrition. She contacted Primordial Media to discuss the release of her first home training DVD and to capitalize on her unique opportunity to bring her cutting edge workout instruction to living rooms all across America. The 3-disc DVD set is called AthleKinetix and Primordial Media worked directly with the producer of the project to formulate the most viable replication, printing, and packaging solution available. We selected a triple disc DVD box (with a flip tray) to maximize retail display visibility while still allowing for efficient distribution and lower shipping cost.